From March 2012, one of the
biggest software companies in the world joined to Tech Data Technology Solutions’
(TS) line of business: Oracle. Our country is an attractive market for this
world giant and the objective is to fully compete within the ecosystem with
partners generating value for the final client and the brand.
Who are we?
Tech Data is the main buyer from
Oracle products in the world; this means that we are present in 39 countries.
From that perspective, Chile is interesting for us since it is a referent from
Oracle technology point of view, and joins to Brazilian and Mexican markets
where is present already. In the business model that is proposed by this
international manufacturer, our objective is to add value to each one of
channels in the partner’s network of the American company present in Chile.
This specifically means to put value regarding training, and also market
orientation through the channel so we can share all the opportunities that
rise.
What does this marketing strategy
mean for Chilean market?
It allows to built an strong arm
that will specifically let us to leave the traditional wholesale system,
ignoring transaction solutions, and adding added value by detecting market
opportunities along with partners. Tech Data is today the only wholesaler in
conditions to trade all the technologic stock of the brand (Software, Hardware,
and Applications). The idea is to develop the brand and include a greater
quantity of clients and partners’ loyalty so increasing needs can be covered.
What is Tech Data’s value to Oracle
channel?
It means an attractive
proposition and a big challenge to give all our knowledge of the industry and
products to each member of the distribution channel, and not only in demand
creation, but also sharing along with business’ maturity and closing. We are
going to offer a great amount of events and sponsorship, and any other activity
that they require. We have been well welcomed by the channel, which is part of
a very aggressive posture that we have as a company.
What competitive advantages will
Tech Data be able to offer to the channel?
Our company has a great channels’
network that belong to a series of important brands that allow us to reach
different kinds of markets. On the other hand, to be one of the main buyers
from Oracle worldwide make us a leading actor within this company. We own
several demo centers, which have the latest available technology such as Exadata,
Exalitycs, ODA, etc; all these are in condition to offer any kind of
demonstration and proof of concept (POC). In addition, our position within the
brand allows us to face any kind of project regardless its magnitude. The
channel trusts us, and we support them directly and indirectly in project
funding through a number of alliances.