Grow Your Business through Solutions Selling

Organizations today expect more from their solution providers. A recent IDC survey* revealed that CIOs and IT executives strongly prefer to work with an IT solution provider that comprehends their specific industry and associated business challenges. Technology providers that are capable of designing and delivering data center solutions and services that meet the unique needs of an industry have a distinct competitive advantage.
Tech Data has invested to make solution specialization easier and more cost effective for VARs. Our partners gain access to the resources and education needed to solve for the top customer data center demands. Utilizing our SolutionsPath® methodology, we create a roadmap for partners to successfully specialize in key high-growth vertical markets. 

Data Center Solutions

Vertical Market Solutions

Technology evolves constantly. Your customers are relying on you to recommend the latest hardware, software, services and cloud offerings that meet their business objectives.
Through robust core service offerings and more than 50 years of solutions expertise, Tech Data helps you deliver a broad range of technologies to your customers, including:
  • Cloud Computing
  • Mobility
  • Networking
  • Security
  • Storage
  • Virtualization


Banks and other financial institutions are looking to solution providers to provide complete solutions addressing regulatory compliance and other key industry issues.

Innovations such as smartphones and social networking are reshaping the retail industry. Learn why this is a market you should take interest in.

Gain knowledge of key vertical markets and data center orientation, along with access to the tools you need to drive the sales cycle with targeted customers.

SolutionsPath Universities
Our unique, face-to-face training curriculum provides you with a deep understanding of vertical market and data center technology-specific trends, complexities, terminology and buying cycles.

SolutionsPath Playbooks

Access proven solution "plays" that highlight key supplier-neutral market opportunities as well as align leading suppliers' products and services to address key customer challenges and priorities.

Tech Data Demo Center

Extend the value of our Playbooks with live remote demonstrations of key technology solutions featured in the Playbooks. Access to the Demo Center allows for virtual demonstration of key solutions, allowing for real time proof of concept to accelerate the sales cycle while reducing your total cost of sale.
Strategic Approach
The SolutionsPath methodology is built upon more than six years of dedication and focus on our partners to provide them with the tools and resources necessary to help sell complete data center solutions into key vertical markets. More than 80 percent of Tech Data’s top partners have leveraged this methodology and related SolutionsPath offerings, helping them to grow faster than the market.
*IDC, 2010 Vendor Report Card: Vertical Expertise, How Well Are Companies Doing? Doc # 225222, Oct 2010.

Ready to Specialize?

Tech Data’s SolutionsPath methodology has helped our partners grow their business in key vertical markets faster than industry trends. Partners who invest in a SolutionsPath Engagement receive:
  • Access to Tech Data’s $12M+ annual investment in vertical and technology consultants, resources and tools
  • Use of a proven methodology and the resources required to deliver the right results
  • A comprehensive end-to-end strategic growth plan